Challenge

Millions of people don’t do everything they can to prevent heart attacks. Bayer was looking for a way to increase their brand equity measures and take a more active role in delivering on health outcomes and solutions.​

​

Solution

​Working with Bayer's product and behavior science and research teams, we leveraged we constructed the prevention and heart attack surviver journeys and identified behaviors that people could take to help improve their heart health.

 

We then curated a combination of useful advice, tips, heart survivor stories and online tools under the I AM PROHEART online platform to help people assess their individual heart attack risk and and to increase behaviorial compliance regimens for post heart attack patients. 

​

Impact

Bayer brand equity measures increased as well as other performance measures resulting in an Effie effectiveness win in the OTC/Healthcare/OTC category..