Challenge

Most European car buyers aren’t fans of the standard car dealership experience finding it confusing, high-pressure and unreasonably arduous. Over 50% of car buyers would be open to having the entire car buying experience online. 

PSA planned to leverage Europe's evolving consumer attitudes to launch their special edition online vehicle through an end-to-end digital dealership experience.

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Solution 

We leveraged data and insights to identify the key pain and care process points of the car dealership experience. 

We ensured the PSA brand platform informed the online experience and was tailored to synchronize with people's brand expectations at the touch-points where they most needed to be while maximizing consistency of process where it would deliver efficiency without sacrificing the BX, CX and UX. (Opel, Citroen,Peugeot, Vauxhall).  

 

Impact

Repositioned and set Conduent apart from other BPO, Consultancy and Digital Agency and Agency pitch competitors to be awarded the digital experience design and implementation initiative. 

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